V2Soft created a social platform to allow mentors to give back. Imagine auctioning a lunch or giving up 1 hour of your time as a expert CEO to meeting up with a younger upstart? That’s what iConnectX is for.

I lead website audit and reconstruction using the CEO and his team during an all day creative storming session.

I lead user interviews and understanding around competitive sites that use auctions, donations, non-profits, and fundraising to learn behavior.

I provided complete wireframes for a new design, working with the executive and development teams.