Think of me as a guide, not a guru. I help creative teams untangle messy ideas, align around what matters, and design systems that feel as good to use as they do to build.

Whether you’re launching something brand new or reworking a product that’s grown unwieldy, I join your team like a strategic co-op partner—spotting friction, asking the right questions, and helping everyone move forward with more clarity, confidence, and momentum.

Some people call it usability. Others call it flow, or product thinking.

I call it helping your work click into place.

From the early chaos of “what are we even making?” to the finer tuning of “why aren’t people converting?”—I help teams shape experiences that resonate, scale, and actually make sense.

Because when the system works, the team works.

And when the team works, you make money.