About Us
Hi, I’m Ben. The Founder and Head of Product. And your are here to access a group of freelancers that can do whatever you need.
We’re the player you hand the controller to when your product’s stuck on a boss level.
Whether it’s a game, app, service, or project not even off the ground, that needs better onboarding, a digital platform that confuses more than it converts, or a shiny new feature no one’s using—I help teams figure out what to fix, what to try, and how to move forward without rolling a natural 1 on team morale.
We come from all walks of life like games where every button press matters, apps that turn browsers into buyers, systems that make creative chaos actually productive, and healthcare that changes behaviors. We don’t just redesign things—we help teams think clearer, test smarter, and build stuff people actually want to use (and maybe even pay for).
Look What I Did can design, research, strategize, build, write, and market your business goals to the right users with stellar experiences.
You sign a single contract with Look What I Did, and you get the skills of all the freelancers without the mess of management.
What We’re Great At Doing
Builder of Things That Make Sense
We turn “we have a lot of ideas” into “oh, this actually works.” We help teams zoom out, line things up, and shape experiences that don’t need a manual—or an apology.
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Head of “Wait, Why Is This So Complicated?”
We help teams untangle confusing flows, bloated screens, and decisions made in Slack at 10pm. If your product feels like a puzzle no one asked for, we’ll help make it make sense.
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Head of “Let’s Test It and Find Out!”
Tired of arguing in circles? We turn debates into experiments. We’ll stop guessing, run the test, and learn what your users actually think—without the drama. Oh and get recommendations you need without doing the work yourself.
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Product Team Jumpstarter
Design team? What design team? Don’t have a front or backend dev, writers and researchers? We help you go from “we should probably hire someone” to “we’ve got a real process, and it works.” No chaos. No team theater. Just real traction with professionals.
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Product Therapist (for humans, not features)
We talk to teams like a friend with good advice and a whiteboard. We help you name the real issues, sketch a path forward, and feel a lot less stuck. (Tissues not included.)
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Playability and Usability Strategist
I’ve loved mixing the joy of games or clarity of any experience through great design. Whether it clicks, taps, or rolls dice, I help your product feel better, flow smoother, and make people smile (and maybe stick around).